01
I run a rink, league, or organization
Keep the platform you already run. We rebuild the front door: program pages, and clear paths into registration, booking, schedules, and parties.
Keep your system. Fix the front door.
Ice-sports businesses
Run the business. Stop running the tech.
Your website helper is always on. Just text what you want changed and my team makes it quickly.
Webmaster for a three-facility ice complex doing $9M a year. Seven sites across the arenas and their restaurants.
- Website build
- From $1,500
- Typical launch
- From 1 day to 2 weeks
- Everyday updates
- Same business day
- Building sites since
- 2003
Former pro player, longtime coach. I know the business behind the rink, not just the look of the website.
Built around the way ice businesses run
Keep what works. Fix what gets in the way.
Rinks usually already have an operations platform. Academies and camps usually need one simpler system for the whole thing. Pick your lane.
02
I run an academy, camp, or skating program
Replace the patchwork with one system built around how you actually sell training, camps, and lessons.
One clear system. Built around your business.
Add what your facility needs
Start with the site. Add the revenue paths that make sense.
Added only when they solve a real problem. No padded package, no software you do not need.
Birthday parties and rentals
Package pages, availability requests, deposits, and automatic follow-up.
Figure skating programs
Program pages, coach bios, schedules, and registration links you can keep current.
Restaurant and pro shop
Menus, hours, offers, and a path from the rink to the rest of the building.
AI Receptionist
Answers new web leads 24/7, qualifies them, and hands the conversation to your team.
Available as a scoped add-on.
Meet your website helper
Your website helper is included. Try it here.
This is our always-on website helper, not someone you hire. Ask for changes in plain English. No code. No new tool to learn.
Payments, customer data, booking, and anything structural goes through Brad and his team first.
Try Your Website Helper
Meet your website helper.
Included with your site. Pick a name, then ask your website helper anything, or let it ask you.
Clear ownership
You get freedom. The important stuff stays protected.
01
Your website helper
Everyday website requests in plain English. Dates, programs, offers, photos, bios, copy.
02
Your existing platform
Keeps doing its job. Registration, schedules, payments, team administration.
03
Brad and his team
Everything underneath. Hosting, data, integrations, launches, and anything too important for a chat.
Case studies. Real builds.
Systems built around the business.
Rinks, academies, hockey programs, and training businesses need different systems. These case studies show the level of clarity and control Studio Three 60 can bring to yours.
Featured Case Study · Three-Rink Company· Arizona · Three facilities
AZ Ice
Seven websites across three rink facilities, restaurants, retail, and programs — plus email, payments, ice controls, building systems, and sound. Built before AI.
View the build →
Hockey Skills Academy· Phoenix, AZ
MC Hockey Skills
A clear home for skills training, camps, skating analysis, and the next step for players and families.
Visit the live site →
Membership + Video Platform· Hockey Platform
Aether Hockey
A hockey platform with Aether's Eye video analysis, memberships, payments, a content library, and player dashboards.
Visit the live site →
Website + Team Manager Web App· Arizona
Driven Baseball Athletics
A public training website, email and newsletter system, Coach Hub meeting room, and voice-directed Team Manager web app for athletes and coaches.
View the build →More rink. Less busywork.
Tell your website helper. We handle the tech.
Text or talk like you would to a friend. We set up, connect, and look after the systems behind your business.
Build your website
Already have a website or social page?
We gather your details and build the new site for you. No copying and pasting. Review the finished version and say, “Go live.”
Essential
$1,500one-time
Tell your website helper what you need. Brad and his team get it done.
- Your website helper is always on and ready to listen.
- Text or talk. Say what you want in your own words.
- It turns your request into clear instructions for Brad and his team.
- Brad and his team make the website changes quickly.
- Up to 3 pages for programs, hours, and contact info.
- Make it easy to call, find, and sign up.
- Phone ready. Google ready. Live and looked after.
Complete
$3,500one-time
Need a change at midnight? Tell your website helper. It is always on, and routine updates get done without waiting for a tech person.
- Everything in Essential
- Send a request from the rink, home, or vacation. No office hours.
- Your website helper makes routine site changes right away.
- Update schedules, camps, coaches, photos, and offers by text.
- Brad and his team review the work before it goes live.
- Up to 8 pages. Clear on phones. Easy to find on Google.
- New customer requests go straight to your phone.
- We connect and manage the tech behind it.
- Optional 24/7 receptionist for new inquiries.
- You focus on the rink. We keep the site current.
Custom
From $7,500one-time
Keep your rink moving. Your website helper is ready whenever plans change, day or night.
- Everything in Complete
- Connect bookings, registration, and payments.
- Add member accounts, parties, rentals, or a pro shop.
- Keep the tools your staff already knows.
- Reach your website helper anytime, even on game night or vacation.
- It handles routine updates and gives our team a clear brief for bigger changes.
- We connect the systems and handle the tech behind them.
- Clear plan and price before work starts.
Keep it running
Website Care
$99/mo
- We keep your site online, safe, and backed up.
- Up to 5 small changes each month.
- Hours, photos, links, and offers kept current.
Website Helper Care
$199/mo
- Everything in Website Care
- An always-on website helper takes your requests.
- It makes everyday site changes for you.
- Need something bigger? Brad and his team handle it.
- New customer requests go straight to your phone.
- Simple monthly report: visits and calls.
Growth System
$349/mo
- Everything in Website Helper Care
- Online booking, reminders, and payments.
- One place to keep track of new customer requests.
- We help you bring more customers back.
Need something special? We'll plan it and give you the price first.
Website builds are one-time. Ongoing care is monthly. New systems are priced before work starts. All prices in USD. Canadian clients quoted in CAD on request.
Ready when you are
Give your ice business a website it can actually run.
Tell me what you run. You get the real price and a launch date, not a proposal.
Book an ice-business callOr
Brad Perry · Founder
Hockey came first. Building came next.
I started playing at 13, played across North America, and had my cup of coffee in the pros. I worked as a coach and stunt performer on Mighty Ducks 2, Mighty Ducks 3, and Jack Frost. I’ve built hundreds of web pages, coached thousands of players, and served as CTO for a $9 million, three-rink ice company. Today I run Aether Hockey and coach my own two hockey kids, including as head coach of one travel team.